Service · Advertising
Marketing and advertising for construction companies
Bautique develops reference portfolios, websites and Google Business Profiles for construction and trade businesses in German-speaking Switzerland and, on request, takes over advertising and social media completely. The goal: architects and clients trust your company before the first conversation takes place.
Why advertising and business development belong together
Anyone approached by Bautique first looks at your references and your website. A clear presence turns an enquiry into a meeting. Conversely, advertising brings enquiries by itself: via Google, social media and mailings to clients.
Your presence
Reference portfolio
A 12 to 16-page presentation of your company: company profile, services and specialities, team, machinery and vehicles, up to 8 reference projects as well as memberships and certificates. It accompanies every introduction to clients and, on request, your quotes.
Project sheets
Individual reference projects on one A4 page each, with photos, project, location, year, client or architect, your services and the construction period. Ideal as an enclosure with a quote for a similar project.
Website
A one-pager with services, references, team and contact or a website with up to six subpages, optimised for mobile and including copy. Alternatively we revise your existing website. Domain and hosting are registered in your name.
Google Business Profile
Anyone searching for «painter Winterthur» or «timber construction Zug» sees the map first. We set up or take over your profile, with categories, services, service area and photos, maintain it continuously and suggest replies to reviews.
Branding
Logo, colours, typeface and templates for quotes and letters, plus, on request, the design of vehicle lettering and site boards.
Advertising and social media
Google Ads
Ad account and conversion tracking, search campaigns for your trade and your region, ad copy and ongoing optimisation of keywords and bids.
LinkedIn, Instagram and Facebook
Setting up or optimising company pages, regular posts and stories from the construction site, team and projects according to an editorial plan for your approval, plus sponsored posts to architects and property managers in your target region.
Email mailings
One mailing per month to potential clients and existing customers, for example about a completed project or a new service. Copy, design, sending and evaluation, with an unsubscribe option.
Photography
Construction site, project and team photos, including drone shots where permitted. Edited images with usage rights, because good pictures are the strongest proof of quality in construction.
Videos and reels
Short videos for social media: concept, shooting day, editing, subtitles and licensed music, in portrait and landscape format.
Recruiting campaigns
Time-limited campaigns to attract skilled workers and apprentices: job ad with a mobile application page, ads in the area around your company, pre-screening of applications and a final report. Recruiting is quoted separately.
Advertising budgets for Google, LinkedIn and Meta run directly through your own ad account, so you can see at any time what is being spent.
Frequently asked questions about marketing for construction companies
What does advertising do for a construction company?
Advertising makes your company known before a client requests a quote. A well-maintained presence increases the chance of getting onto the list of contractors and brings enquiries via Google and recommendations.
Does my company need a new website?
Not necessarily. We first check whether your existing website works on mobile, loads quickly and shows your references. Often a revision is enough.
How do construction companies find skilled workers via social media?
With real pictures of construction sites and the team, clear information on the position and salary range, and ads shown in the area around the company. Bautique plans and manages such recruiting campaigns on Instagram, Facebook and LinkedIn.
Further services
- Business development for construction companiesDirect outreach as an agency, meetings
- Quote follow-upNo more quotes without an answer
A presence that wins contracts
In the initial consultation we look at your current presence together and show you where the biggest lever is.
Request a consultation